Traffic is important because it determines ad revenue. “Drudge has himself, a server, and one employee,” said Lysiak. “If Axios is really worth $200 million, Drudge has to be worth well north of that.” He pointed out that Axios attracts about 16 million unique visitors per month. 29 column on the rumors, website 24/7 Wall Street wrote that the privately held company that could be worth over $100 million.īut Matthew Lysiak, author of the recently released bio “Drudge Revolution,” thinks the valuation is easily double that figure. And emails to the reclusive Drudge were not returned.įollowing Media Ink’s Sept. Rumors that Drudge is looking for an investor swept the publishing and financial worlds a few weeks ago, but remain just that.
The apparent change-of-heart has drawn the ire of the President, who recently tweeted that the Drudge Report “sold out,” and suggested that its provocateur founder may have suffered a “nervous breakdown.” The Drudge Report has been grabbing attention this year for boosting Joe Biden instead of Trump, who it pushed in 2016. Any minority stake would be discounted, however, since Drudge is unlikely to surrender any control of the news aggregation site, which links to 50 or more stories a day and usually pushes a political agenda. One Drudge watcher pegs it north of $200 million while others say its closer to $100 million.
Ever since rumors began circulating that Matt Drudge might be looking for an investor in his popular Drudge Report website, media watchers have been trying to figure out what the 25-year news aggregation site might be worth.
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